New Sun chip may unseat the circuit board | CNET News.com: "Sun has not decided whether to license the technology to other manufacturers or reserve it exclusively for Sun's own systems, Mitchell said. Analysts, though, say they believe that the company is moving toward a more liberal technology licensing policy."

This has me really excited, especially since I own Sun stock. But I've got to say, if we've learned anything from Apple, it's: Don't Try to Keep Your Technology To Yourself!! Honestly, how they could even say that they want to keep this technology to themselves is absurd. This is the type of thing that they could make boatloads of money on in licensing fees if they get all of the kinks worked out.

James-- Licensing can mean two things. With Apple and MSFT, it meant whether they should sell their OS to people who made hardware. In manufacturing it typically means that you've come up with some new technology and you will sell the knowledge about how to make it to someone else. My advice to Sun would be to protect their technology by not selling the right to make it, but "license" it in terms of selling the chips to anyone who wants to put them on a motherboard.

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